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ICON welcomes you to the 2nd edition of the Future Music Forum 2011. The main objective of the FMF is to gather the leading minds in the world of online & mobile music to share views on how music is being shared in todays digital age & discuss new developments in music technology. Ultimately our goal is to provide musicians and music industry professionals alike with the tools to help monitize these advancements for future projects.
The Forum structure will consist of a series of panel discussion, interviews, debates, keynote presentations workshops & a series of networking events.
Just some of the issues we shall be exploring during the Forum;
This international benchmarking event brings together several thought leaders to assist you in deriving maximum benefit from this unique interactive seminar.
*We welcome you to take advantage of the EARLY BIRD discount rate and register today to join us for the 2nd edition of the Future Music Forum Barcelona. We hope to see you in Barcelona.
Who Should Attend:
Digital Music Entrepreneurs, Music Industry Executives, Investors, Digital Marketers & Advertisers, Social Media Professionals, Business Development Professionals, Music Technology Developers and related professionals
Agenda Day 1. Thursday 22nd September 2011 Future Music Forum 2010 Seminar Agenda 13:40 Registration 14:00 Chair Introduction : Mike McCready : CEO : MusicXray 14:10 - 15:00 Keynote Presentation Dave Kusek (VP Berklee College of Music & Co- Author of "The Future Of Music'')Dave Kusek will help us all challenge the conventional thinking about the business of music and explore new ways of creating, financing, promoting, and distributing music. What will the industry of the future be like? What music format will dominate the next decade? How can we leverage technology to benefit artists and their fans? Come and help to create the future of music.
Module One : Entrepreneurs In The Digital Music Age 15:00 - 15:45 Keynote : Angel Gambino : ( WIRED Top 100 executive and serial entrepreneur ) Entrepreneurs in Music :Angel held the position of Global VP, Music & Content at social media giant Bebo, where she was responsible for accelerating the growth and enhancing the popularity of bebo by creating and executing Bebo's music strategy, product and partnerships. Her focus on building the valuation of the company through entertainment content helped ensure AOL's acquisition of the company for $850m.
15:45 - 16:15 : Coffee, Rasberry Pie & Networking 16:15 - 17:00 Panel Discussion One : How to Gain Angel Investment for your New Business Plan Moderator: Angel Gambino: EntrepreneurWith a focus this year on the entrepreneurial spirit that has always been attracted to the digital music industry, we will dedicating this session on the how to get your project off the ground with advise from people in the know, a serial entrepreneur, a recent successful start-up & a serial angel investor.
Module Two : Music & Social Media 17:00 - 17:45 :Panel Discussion Two: New Developments in Music & Social Media ( The Cloud / Music Streaming ) Moderator : Mike McCreedy : CEO : MusicXrayFor this session we will continue our focus on the development of social media & music with a particular focus on the music cloud, which will become an important form of access to music in the coming years, & streaming, always an important topic as it moves forward. We will also focus our attendtion on Facebooks entry into the market & what this means for other streaming services
17:45 - 18:30: Special FT Interview with SONY Music Unlimited or VevoInterviewee TBC, but will be a goodie ( We promise )
18:30 - 19:00 : 1st day round up & any prolonging questions. Cocktail Session & FMF Network PartyTo end the first day we will have a range of networking functions & parties happening around the city to co-inside with Barcelona Merce Festival
Agenda Day 2. Friday 23rd September 2011 Module Three : New Earning Models For The Music Industry 9:00am - 13:00 : Workshop :New Earning Models for The Music Industry : 9:00am - 09:45 : Panel Discussion A: Music & Brand PartnershipsModerator : Michiel Cremers : Massive Music : Head of Sonic Branding & Music Marketing
Music & brands have had a long history together, now it is more important that ever for musicians, labels & the industry as a whole to use this medium correctly. We are inviting a special panel of agency exec's, brand directors & label strategic partners to discuss the latest developments.
10:00am - 11:00am :Panel Discussion B: Music & Synchronization ( Case Study )Case Study Presentation
Music Synchronization is seen as THE best way to get artsists out in the cluttered media space today, TV, film, Video games. Join us for this special session on who to pitch & what medium to choose
Moderator : Roo Pigott : Sunshine Hq : Co-Founder & Head of Publishing
Keen to feed our independent spirit, we will be joined by some of the most innovative labels out there on their take on the following topics:
Ways and methods of promotion for synch
-deals with synch plugging agencies
-pre-paid synch systems /softwares /agencies (the risks / the prices / the results)
-the new deals for streaming only on basis of subs c r i p tion rates only.
the problem maintaining sync value for ‘commercial music’ in music market decline i.e. ‘the producer is not going to pay too much for someone he has never heard of’ / giving music free online
-when brands become labels
-signing for syncs and syncability
Moderator : TBC
Social Music Gaming has been earning its value for the music industry over the years to a stage where now its a serious aspect of the monitization mix. Join some of the pioneers in the area as they discuss the opportunities
- Music and Social Gaming : a giant disconnect
- Facebook & Music : beyond the likes, where is the cash?
- How Music should learn from the video games industry?
13:00 - 14:30 Networking Lunch
Module Four : Mobile Panel Discussions 14:30 - 16:00 Mobile Panel Discussions & Workshop on 'How to Get Your Music in TV & Film 14:30 - 15:30 : Workshop 'How to Get Your Music in TV & Film'This year we are really focused around the ways that artists and music business companies can identify and optimize alternative revenue models as the music business shifts away from Traditional record sales.It is a fantastic time for independent artists to look for licensing deals, simply because of economics. Join us for this 1 hour workshop where you will hear from the professionals the best methods of getting your music on TV & Film.
14:30 - 15:15 : Panel Discussion Three: How to Use Mobile Apps To Increase RevenueModerator : Mobile Monday
A Pre release a data capture mobile strategy with FREETEXT ringtone before the full on PR release saves A & R $$$
New mobile revenue streams for labels
Mobile micro payments? WHY do networks take far more than their fair share of revenues?
Why do mobile networks take a huge %
How a 360 degree mobile music strategies will save the industry
Why labels, producers, managers and unsigned musicians are now experimenting with mobile music
What is the new mobile B2B standard for the music industry
Has music industry been slow to integrate mobile?
Moderator : TBC
16:45 - 17:30 : Event Rap Up : Question TimeModerator : Frankie Biggz : Record Producer / Dj / Owner: Rama Music Record Label :
Guest panelists: TBC
This final session will see oru guest speaker highlight the key findings & learnings from the 2 day seminar. This will also provide an opportunity for open-lead discussions about these issues from all participants.
17:30 : End of SeminarParticipants are invited to learn, exchange ideas, debate, network and benchmark throughout the two day event, designed to suit every level of professional involved in the music industry.
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